20 Surefire Ways to Anger Creatives

Advertising creatives are a notoriously fickle bunch. We spoke to several to come up with the surefire ways to land on their bad sides.

1. Make them work on banners.

2. Start talking about metrics and analytics.

3. Go into excruciating detail about RTB, DSPs, SSPs and DMPs.

4. Show them a media plan spreadsheet.

5. Let them know that the client cancelled the campaign after they spent a full holiday weekend working on it and now there is new one to get started on ASAP.

6. Ask them to make the logo bigger.

7. Have them push around at least one ad element by two pixels after “final client approval.” Do that four times.

8. Proclaim metaphors are for sissies.

9. Tell them that media is more important to performance than creative and then show them empirically.

10. Take away their Mac and make them work on a PC.

11. Insult their black-rimmed glasses.

12. Tell them that the concept is too derivative of previous advertising concepts or executions.

13. Put them on the phone with a client.

14. Shoulder surf.

15. Critique their work in front of them to a client.

16. Defend the client.

17. Ask if they work in PowerPoint.

18. Put them on a B2B account.

19. Tell them they’d be better off crossing over to the brand side.

20. Change the office dress policy to “business casual.”

Image via Shutterstock


More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.