‘It’s a love-hate relationship’: VidCon’s Gen Z attendees sound off on TikTok, YouTube, Instagram, TV and streaming

People in the advertising and media industries love to talk about young audiences and what they do and don’t like to watch. But VidCon — the digital video industry’s version of Comic-Con — provides a venue to hear from teens, tweens and twentysomethings themselves.

In a video, more than a dozen Gen Z VidCon attendees share how they feel about TikTok and YouTube, why Instagram seems to be fading (or at least aging), which streaming services they prefer — and what the summer ahead could mean for these channels. “I wanted to spend my summer not on TikTok,” one attendee said. Watch above.

https://staging.digiday.com/?p=452717

More in Future of TV

tv

Future of TV Briefing: Streaming subscriber slowdown gives way to the great rebundling

This week’s Future of TV Briefing looks at how the latest quarterly earnings season evinces more streaming subscriber growth struggles and a growing fondness for the bundle.

Here is why Wall Street’s reception to the CTV narrative is cooling

It would appear that investors’ enthusiasm for the CTV narrative that has served TTD, Magnite and PubMatic so well for the last 18 months is starting to plateau.

Future of TV Briefing: The push-pull for creators between short-form and long-form video

This week’s Future of TV Briefing looks at how platforms are pulling creators toward longer videos while brands push for shorter fare.