Programmatic has empowered brands to automate parts of their marketing, but as the ecosystem evolves — whether it’s the process or the pipes — marketers will need to rely on their partners to achieve the best possible outcome for their brands. This webinar will uncover the ways agencies are adapting employee skill sets and client servicing models to proactively build a programmatic future.
Join Verizon Media, Lina Angelides, head of programmatic at OMD and Jenny Kirby, managing partner, client Services at GroupM, to discuss upskilling, collaboration and how 2020 has seen an acceleration of the programmatic charge within agencies.
Sign up for this webinar to learn about:
- Upskilling and the main functions within agencies that can benefit from it
- Creating collaboration between traditional and new roles in agencies
- The role of audience planning tools, supply path optimization and budgeting accountability within agencies
- Outsourcing and how are agencies leading new external initiatives
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