To drive video and CTV campaign performance, marketing teams are prioritizing creative refresh — creating multiple variations of different ad units, informed by and updated based on consumer engagement and response metrics. The practice is designed to combat ad fatigue and ensure that video creative resonates with intended audiences, essential outcomes in the high-stakes CTV space. However, the nuances of creative refresh for CTV require advertisers to be meticulous and strategic in their approaches to production and testing.
Join Brittany Haskins, director of customer success at MNTN, and Alex Villa, associate vice president of customer success at QuickFrame by MNTN, on March 24 at 2 p.m. EST to learn how brands are refining their creative refresh strategy in 2022.
Register for this webinar to learn about:
- Creative refresh challenges and opportunities that are top of mind for marketers
- The importance of using audience metrics to inform creative refresh decisions
- How marketing teams approach creative testing and measuring performance
- Why having the right technology partner is key to driving creative refresh success
Sponsored By: MNTN