Brands and advertisers want and need to get closer to their audiences. To do that, they need strategies that fit the bill. At the same time, as their advertising partners become increasingly reliant on data for daily operations and critical business decisions, publishers are becoming more reliant on customer data platforms and other technologies to unify audience and customer information.
Packed with charts and statistics from a new survey that Digiday and Piano conducted, this State of the Industry report explores how publisher teams collect, unify, segment and analyze data as privacy regulations increase and advertiser expectations expand.
Download this new report to learn more about:
- How publishers are budgeting toward and gaining revenue from data unification
- The challenges publishers face as they unify data and diversify revenue
- How data management is impacting effectively measuring success
- The most critical publisher-provided services, according to brands and agencies
Sponsored by: Piano