Guide: How COVID-19 and its economic impact will alter holiday shopping

The holiday season is a time when new shopping behaviors emerge, and this year — unusual as it has been — will be no different. No matter what the season may bring, consumers will continue to need inspiration to discover and buy the perfect gifts. But without market-based insights into consumer shopping habits, retailers might get lost in the noise. Advertisers will need the right tools and data to build a brand story, create an immersive storefront and drive product discovery.

This global marketing guide highlights trends and insights from Facebook IQ around shopping behavior during the 2019 holiday season, consumer behavior in response to COVID-19 and observations from past economic downturns.

Download this guide to:

• Learn about how people expect to celebrate and shop this holiday season
• Filter, find and share consumer research and shopping insights from 31 markets
• Read recommended courses of action and creative campaign thought-starters to help retailers adapt and plan for the season ahead

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