The most innovative brands advertising on television know that in order to turn viewers into customers, they need sophisticated strategies for targeting, measuring performance, scaling — and doing all of this without overspending. With this new playbook, marketers and agencies can gain the insights they need to scale performance on TV and optimize their creative for capturing consumer attention.
In this guide, you will learn:
- The measurement and attribution techniques preferred by advertisers that have successfully scaled their TV budgets
- How to ensure your website and app are ready to handle an increase in customer traffic
- How to take your targeting and planning beyond age and gender demographics with specific tips for campaign optimization
- Specific case studies from real TV advertisers
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