From TikTok to OnlyFans: Making Experimental Channels Part of a Permanent Strategy 

At Digiday U, we will walk you through how to integrate popular apps and channels into your strategies. From Clubhouse to TikTok, hear how some of the brands that are finding the most success on these channels went about it.

In these informative sessions, you will learn how to get a leg up on popular channels and utilize these strategies long term.

Subscribe to Digiday+ to attend. Already a member? Reach out here to register.

Speakers

  • speaker
    Wesley BonnerBUSTLE DIGITAL GROUPVP, MARKETING & AUDIENCE DEVELOPMENT
  • speaker
    Robbie LevinTIKTOKMANAGER, MEDIA PARTNERSHIPS
  • speaker
    Jacob PaceFLIGHTHOUSECEO
  • speaker
    Jon ShermanSTICKY’S FINGER JOINTCO-FOUNDER & CEO
See all Speakers

Agenda

(Times are local: America/New York)
12:00 p.m.
Welcome and Introduction

Join us as we introduce Digiday+ University for the inaugural course — we’ll begin by outlining how important experiential marketing channels are to permanent, long-term strategies.

12:05 p.m.
Testing Out OnlyFans to Reach Hardcore Fans

OnlyFans, a social platform which lets creators charge fans monthly subscription fees for content — has generally been known for sexual content. But a number of brands are testing it out as an experimental marketing channel. Join CEO and Co-Founder of Sticky’s Finger Joint, Jon Sherman, as he walks us through launching an OnlyFans account in which subscribers have access to exclusive content and rewards — and how this fast casual chicken chain plans on utilizing this strategy in the long-term.

speaker

Jon Sherman

CO-FOUNDER & CEO

STICKY’S FINGER JOINT

speaker
Moderator
Kimeko McCoy
12:25 p.m.
Where TikTok Meets Publishers

As one of the first publishers to create branded content on TikTok and with over 1.3B monthly views, Bustle Digital Group (BDG) is rapidly seeing huge engagement growth across new audiences and revenue, thanks to the ‘for you page’. In this joint session with Wesley Bonner of BDG and Robbie Levin of TikTok, we’ll discuss the ins and outs of how BDG experimented early on in this new channel, and how they are launching new products within their TikTok strategy.

speaker

Wesley Bonner

VP, MARKETING & AUDIENCE DEVELOPMENT

BUSTLE DIGITAL GROUP

speaker

Robbie Levin

MANAGER, MEDIA PARTNERSHIPS

TIKTOK

speaker
Moderator
Jim Cooper
12:50 p.m.
How to Meet the TikTok Audience

Join Jacob Pace, ceo of Flighthouse Media – a creative studio for TikTok and beyond — as he walks us through their process for building bridges with the next generation. By empowering Gen-Z and meeting them where they are, we’ll discuss tips and tricks on how to reach an audience who is controlling the lion’s share of content being created.

speaker

Jacob Pace

CEO

FLIGHTHOUSE

speaker
Moderator
Kimeko McCoy
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