With the advent of streaming and connected TV, advertising within the television space has transformed dramatically. As more marketers add these avenues to their mix, video as a whole is becoming a staple.
But aside from the channel — linear, connected, streaming or video — marketers also have to consider the specific format and the strategies they wish to implement in order to optimize their television advertising campaigns. And, with the continuous popularity of AI and the rise of retail media networks, advertisers are deciding how much they want to involve each in their campaigns now and in the future.
To learn what strategies advertisers have utilized across TV so far in 2023 and what they expect to do with the medium in the year to come, join this virtual forum on August 16 at 1 p.m. ET as Digiday, Modern Retail and MNTN experts discuss the state of TV advertising strategies in 2023. Hosted by Jim Cooper, editor-in-chief at Digiday and Cale Weissman, editor-in-chief at Modern Retail, and sponsored by MNTN, register for this live virtual forum to learn more about:
• How advertisers are using AI in TV campaigns
• The ways brands and agencies are using analytics to optimize TV campaigns and what adjustments they’re planning for 2024
• How advertisers are changing TV strategies to accommodate new technologies and networks
• Where RMNs sit within TV campaigns now and looking to 2024
Sponsored by MNTN
In this session we’ll delve into the revolutionary landscape of advertising as we explore how advertisers are leveraging the power of Artificial Intelligence in TV campaigns. Discover how AI-driven data analytics and advanced algorithms enable advertisers to precisely target audiences, personalize content, and optimize ad placements to achieve unparalleled levels of engagement and ROI. Join us as we discuss real-world success stories and share insights into the latest AI-driven advertising tools, and chat about the ethical considerations and challenges as we enter a new era.
VP, INTEGRATED MEDIA
As marketers fully lean into CTV, they’re evaluating how the channel has impacted their advertising mix and how they anticipate it will change approaches and strategies in the year to come. From creative and analytics to optimization, AI and RMNs, advertisers have many aspects to think about when refining their CTV campaigns. Drawing on the third in Digiday and MNTN’s annual series of State of the Industry reports, our 2023 research reveals that brands are shifting budgets to CTV in new ways, from channels they hadn’t significantly touched before (such as social media) and they’re making strides to solve the challenges of inventory fragmentation. From refining approaches to audience segmentation to scaling across disparate platforms more effectively — and with more dynamic ad creative — this session unpacks the state of CTV in 2023.
SVP OF MARKETING
TV is widely considered a top-of-funnel marketing channel. But more platforms are trying to bridge the gap between larger brand campaigns and actual purchases. True Classic is one brand testing out these new features. The company has been advertising on TV for years, but is beginning to test out new ways to get customers to transact by using their streaming devices. In this session, True Classic’s vp of growth, Paige Decker, will discuss the apparel brand’s overall TV strategy and then dive into how the company is trying to test various commerce features.
VP OF GROWTH
In this session, we’ll delve into the ingenious ways brands and agencies are harnessing analytics to optimize TV campaigns. Discover how data-driven insights enable advertisers to hyper-target audiences, craft personalized content, and strategically place ads for maximum impact. Peer into the future of advertising as we discuss adjustments being made for 2024, envisioning a landscape where analytics not only drive creative decision-making but also foster immersive, interactive, and unforgettable brand experiences.
EVP, INTEGRATED INVESTMENT
Learn more about lead generation, thought leadership and branding opportunities for other Digiday events by filling out the form here.
- Access to the Digiday TV Advertising Strategies Forum on August 16 at 1 p.m. ET