Digiday Publishing Summit

Welcome to Digiday’s Publishing Summit! Upon arrival, head to the Digiday registration desk to check in and receive resources on the days ahead. Please make sure to wear your name badge for all event functions!

Welcome to the Digiday Publishing Summit. We’ll kick off mainstage content with a look at the key trends in digital media and publishing.

In this session we will discuss how leading digital publishers are harnessing the power of AI to drive innovation, enhance content creation and distribution, and optimize audience engagement. We’ll explore real-world examples of AI applications such as automated content generation, personalized recommendations, predictive analytics, and natural language processing. Gain insights into the opportunities and challenges of integrating AI into editorial workflows, revenue strategies, and audience development.

Join us for a session with our sponsor, Comscore, for a workshop on the industry’s most pressing issues.

In this session we will discuss valuable insights into the strategic considerations, regulatory challenges, and cultural nuances faced when expanding operations across international borders. Discover the key market differences, audience behaviors, and content preferences that necessitate adaptation and localization strategies. Learn how to navigate legal and compliance requirements, establish partnerships with local stakeholders, and build a strong presence in the highly competitive US digital media landscape.

As advertisers are grappling with the loss of third-party cookies and privacy regulations across the globe, publishers have been building out and investing in first-party data offerings in response. They’re finding opportunities to monetize data from owned properties through partnerships, as well as to power their own marketing efforts and provide more value to advertisers. In this session, hear from Dotdash Meredith as they share their strategy and investments in their first- party data interface.

Join us for a dialogue on the industry’s most pressing issues

When it comes to sports outside of the Big Four (football, baseball, basketball and hockey), it can be difficult to find premium-tier coverage. Not only that, but without the consistency of even bi-weekly events, how can publishers stay on top of these moments? By leveraging key partnerships, The Athletic has been able to augment its subscriptions with sponsored coverage of sports like Formula 1 and tennis. Learn from CCO Seb Tomich about how these dual revenue streams bolster the newsroom and work in tandem to elevate the readers experience.

Grab a coffee before heading into our Town Hall!

Publishers only. 

This open and honest discussion group will chat through the challenges and opportunities currently being faced in the industry. This will be conducted under Chatham House Rules.

The last 30 minutes of the Town Hall will be dedicated to Sandbox Sessions:

5:15pm — Viafoura

5:25pm — Opinary – 1st party data – why not just ask?!

5:35pm — Ceros

Invitation only

For the convenience of yourself and others, please wear your name badge.

Round 1! Pre-registration is required.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and media companies, and build valuable business relationships. Please make sure to wear your name badge for all event functions!

Cocktails provided by Comscore

Open to all ticketed guests

Continue networking with casual cocktails. Please make sure to wear your name badge!

End the day with fellow attendees for a casual meal right down the street from the summit. Digiday has made a group reservation so you can enjoy a great meal while at Digiday’s Summit. Sign up at the registration desk. Costs are at your own expense.

Sign up at the registration desk to reserve a spot in a tennis clinic courtesy of Digiday.

While registration re-opens, breakfast will be served courtesy of Digiday.

Welcome back to Day 2 of our mainstage content.

In this talk, we will chat with Blavity on the value of creating strategic partnerships with other brands to help drive business growth. Blavity, the leading voice for Black millennials and Gen Z, has mastered the art of fostering meaningful connections and leveraging collective strength to drive change. In this session, dive deep into the strategic framework that underpins Blavity’s collaborations, from forging authentic relationships with influencers to co-creating transformative content and events. Gain exclusive insights into how Blavity identifies synergistic opportunities, navigates cultural intersections, and amplifies diverse voices through strategic partnerships.

The digital video advertising space continues to see growth. New ad-supported subscription tiers are prompting rises in streaming viewership, and programmatic display ad spend is largely going toward video. As growth continues, it’s critical for publishers to connect the dots between CTV and digital video to ensure they can drive even more performance, efficiency, and transparency in 2024. In this Digiday Publishing Summit session, Ian Samuel, PubMatic’s RVP of Customer Success, East, will lead a discussion about the top trends driving video growth, what remains crucial to secure buyer dollars, and how to rise ahead of the competition with a supercharged video strategy in 2024.

In this session we will delve into the world of digital subscriptions, membership models, and paywalls. We’ll discuss effectively monetize your content while fostering reader loyalty. Join a leading media organization that has implemented reader revenue strategies, and gain practical insights into pricing models, subscription benefits, and engagement tactics that drive conversions and retention. Explore the role of data analytics in understanding reader behavior and tailoring personalized experiences to maximize revenue potential. 

If you’re trying to forecast the impact a Customer Data Platform (CDP) will have on your
business, this session is for you.

Buying technology is never “easy,” but with the martech space continuing to sprawl and CFO scrutiny at its highest point in years, getting buy-in from leadership for additional investments is harder than ever before.

In this session, we’ll share the best practices we’ve developed from working with hundreds of customers across the globe that have helped them quantify the impact of a CDP, build organizational buy-in, and deliver successful projects.

We’ll share:
● An ROI framework with two key dimensions
● KPIs our customers use to measure success
● A basic formula to calculate ROI for your organization

You’ll leave this session with actionable next steps and plenty of examples to kick off your organization’s journey to making the most of your first-party customer data.

As publishers continue to diversify their revenue streams, and as consumers continue to shop online more than ever, media companies have found solace in one important, blooming area: commerce. Once considered taboo by legacy publishers, the era of digital media is taking commerce strategies in stride. Affiliate commerce, brand partnerships and even proprietary merchandise and marketplaces are growing in popularity amongst publishers as a way to expand revenue, marketing and product strategies across their businesses. In this session, hear one premier executive outline their current international commerce strategies and what is in store for the remainder of 2023 and beyond.

This session will delve into the unique challenges and opportunities presented by M&A transactions, including the consolidation of digital media assets, content licensing agreements, and intellectual property considerations. Discover key factors to consider when evaluating potential M&A targets, such as audience reach, technology integration, and revenue synergies. Learn from industry experts who have successfully navigated M&A transactions, and gain practical tips and best practices for executing seamless transitions, fostering collaboration, and maximizing value creation in the ever-evolving digital media ecosystem.

Enjoy some refreshments with fellow attendees.

Lunch will be served courtesy of Digiday.

Lunch will be served courtesy of Seedtag

Invite Only

This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends.

Round 2! Pre-registration required.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and media companies, and build valuable business relationships. Please make sure to wear your name badge!

Cocktails provided by Zuora

Open to all ticketed guests.

Continue networking with casual cocktails. Please make sure to wear your name badge!

Enjoy the last night of the summit with fellow attendees for a casual meal at a nearby restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

Breakfast will be served courtesy of Digiday.

In this session we’ll discuss the impact of privacy regulations on revenue generation in the digital media industry. Learn how to navigate the complexities of data privacy laws while maintaining effective monetization strategies. We’ll explore alternative approaches, consent management, and ethical advertising practices that prioritize user privacy while driving revenue growth.

Join us for a session with our sponsor, Financial Times, for a dialogue on the industry’s most pressing issues.

In this session we’ll dive into strategic considerations for selecting the right formats, developing compelling narratives, and engaging with audiences across multiple platforms. We’ll discuss monetization strategies specific to audio and video content, such as sponsorships, brand partnerships, and ad integrations.

Join us for a session with our sponsor, Theorem, for a workshop on the industry’s most pressing issues.

Join us for an insightful conversation delving into the innovative event strategy behind Apartment Therapy, the premier platform for all things home and design. Discover how Apartment Therapy curates captivating experiences that resonate with their diverse and engaged community. From virtual gatherings that bridge geographical gaps to immersive in-person events that celebrate creativity and lifestyle, this session will unveil the meticulous planning, creative thinking, and audience-centered approach that drive Apartment Therapy’s event success.

We’ll wrap the summit by going over the key takeaways from the three days of content.