Digiday Publishing Summit

Join us as we open the event and go over key trends.

With social referral traffic continuing to decline, what are other ways publishers can develop and grow an audience? In this session, hear from Bustle Digital Group about how they’re focusing on quality over quantity and investing in other spaces – including some surprisingly traditional ones – to successfully engage with readers.

The pace of CTV growth is fast, and providers need to adapt to stay ahead. Innovation is crucial. Join Microsoft Advertising for a conversation about unlocking business growth by turning legacy revenue sources into modern, more addressable CTV media.

Between world conflicts and political elections this year, combating misinformation as it circulates online is critical for news publishers. This session will look at how Time is taking on this challenge and using technology to insulate the publication’s journalism.

In this session, we’ll share a sneak peek into findings from our survey of decision-makers at 100 top media and publishing companies, focusing on the shift from third-party cookies to robust first-party data strategies. We’ll dive into the challenges, priorities, and investments that are top of mind for media executives and share some bold predictions for 2024.

Politics can be among publishers’ most popular content with readers and less appealing when it comes to advertisers. And in a presidential election year, this divide can be especially acute. In this session, hear how The Independent is managing the politics around political content and advertising.

Publishers must prepare now for a cookieless future. Alternative IDs have emerged as the pathway to future success, but all IDs are not all born equal. In this session, you’ll have the opportunity to learn from identity resolution experts from both the buy and sell sides who will share what they think it takes for a new identity solution to thrive You’ll also hear how Distributed Identity offers scale, accuracy, precision and interoperability–all of the key elements necessary to enable effective addressability and monetization gong forward.

The third-party cookie isn’t simply going away; in many cases, it’s already gone. And that’s not the only programmatic shift that publishers are having to navigate. In this session, hear how one publisher is managing its programmatic business amid all the changes.

Publishers only.

Join this open and honest discussion to delve into the challenges and opportunities in the industry. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its’ infamous Challenge Board.

Sandboxes:

5:15 — Raptive: AI: Own it, or it will own you – How publishers can embrace AI

5:25 — Cedara: The Business Case for Sustainability

5:35 — Switchboard Software: Unifying operational data to drive growth and build competitive advantage.

By invitation only.

Round 1!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Brought to you by Blueconic.
Join us for a cocktail to wrap day one of the summit. Open to all.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your own discretion.

Semafor launched in a tumultuous time for the media industry but staying lean and focused, the company is eyeing growth as it kicks off its second year. Centering around events, owned & operated platforms and emerging markets, Semafor’s CRO Rachel Oppenheim will discuss how the media start-up is approaching controlled expansion in 2024.

Audience addressability remains front and center this year with Google starting to deprecate 1% of third-party cookies in Chrome. As publishers embark on their post-cookie journey, they must consider how addressability changes will affect their entire stack and future-proof their business accordingly. 

In this session, Michael Schrimpf, Director of Business Development at PubMatic, and Maia Lemonedes, Senior Director, Monetization & Yield at Condé Nast, will discuss challenges and opportunities for publishers in the new addressable landscape. They will discuss ways publishers can drive increased monetization and operational efficiency in the post-cookie era, from exploring alternative IDs to moving to a Prebid server-side setup. 

A year-and-a-half ago, Hearst went all-in on its commerce marketplace, wanting to create a more distinguished and cohesive strategy for this revenue stream. In this panel, Hearst rejoins the Digiday stage to discuss how that strategy paid off and the state of the company’s commerce business today.

As publishers increasingly look to enhance their monetization and measurement capabilities to attract more marketer demand and provide them with accurate and granular data on the audiences delivered across their content and platform channels, they can and should demand new tools to optimize their reach and deliver ROI. This expert panel curated by Comscore unpacks their latest campaign insights and best practice for publishers heading into major events as such as the Paris Olympics and the US election cycle.

Specialist media brands that cater to niche audiences may be the future of digital publishing, with recent advancements in generative AI chat interfaces threatening titles reliant on providing general interest information. This session will address how one media company is building and engaging a global community of gaming enthusiasts and beyond through a multi-platform, always-on strategy spanning category-specific publications, digital channels and broadcast events.

Publishers only.
Join this open and honest discussion to delve into the challenges and opportunities in the industry. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its’ infamous Challenge Board.

We’ll come up with solutions to some of the key challenges discussed on Day 1.

Sandboxes:
11:45 — Zeropark: Securing Profitability: How Commerce Media Unleashes the Full Monetization Potential of Your Platform

11:55 — LiveRamp: Is the end near? Signal loss is less than 4,000 hours away

12:05 — Viafoura: It’s No Longer About Audiences, It’s About Communities!

Use this time to get some fresh air, catch up on emails or take a quick nap. We’ll see you back at the conference at 6pm.

Open to all Attendees 

Join us and our partner RISE  for Après Ski drinks at El Sabor, located at the base Vail Mountain overlooking the Lionshead Gondola

Round 2!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Brought to you by Comscore.

Join us for a cocktail to wrap day two of the summit. Open to all.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your own discretion.

Publishers’ video businesses have extended beyond platforms like YouTube and TikTok into the realm of TV and streaming. In this session, hear how Axios has stood up a business around developing and producing original shows for the likes of Amazon Prime Video.

Join Jeff Olson, SVP, Revenue Operations at Apartment Therapy Media, and Sam Kuldinow, General Manager, New Verticals at Permutive, as they draw from their extensive experience and dive into the core of Apartment Therapy’s breakthrough data strategy, highlighting its multi-faceted approach and its impact on revenue.

Gain insights into the strategic considerations for selecting the right formats, developing compelling narratives, and engaging with audiences across multiple platforms. Explore monetization strategies specific to audio and video content, such as sponsorships, brand partnerships, and ad integrations.

Publishers have had to adopt cookieless solutions, such as alternative IDs, to protect their ad revenue amid the third-party cookie’s phaseout. In this session, hear how one publisher is working to understand the impact these IDs are having on its ad business and to mitigate any negative impact on user experience.

Hear a summary and key takeaways from 3 days of content.