After over a year of unexpected and unforecasted obstacles put publishers in survival mode, many are taking a step back, re-evaluating and strategizing as they hope for a more stable environment.
When they were throwing everything at the wall, what stuck? After months of experimentation and moving faster than ever before, publishers are going back to the basics. What truths are they each operating with to see through another year?
At the Digiday Publishing Strategies London, we’ll discuss how publishers from around the world have emerged from the last year — of multiple crises — leaner, more agile and laser-focused on profit-driving business lines. We’ll offer insight into what lies ahead for publishers, including tackling retention, to redesigning the office space and driving up addressable audiences.
Please note: The health and safety of attendees is our top priority which is why we’re requiring proof of vaccination prior to the event and masks to be worn indoors. You can find more about our Covid protocols here.
While registration is open, complimentary breakfast will be provided.
Let’s talk challenges. Join our Town Hall to go deep on key media trends as we kick off the day, we’ll have an open and honest discussion around the current state of the industry and you’ll be able to add your own pain-points to the infamous challenge board.
Partner Case Studies:
11:15 — Piano – Engagement Insights and Benchmarks Across the Marketing Funnel
11:25 — Ipsos – The evolution of audience measurement – Understanding the impact of the pandemic
GENERAL MANAGER UK
BUSINESS DEVELOPMENT DIRECTOR
We will break for complimentary coffee.
Join us as we kick off the day of main-stage conversations with our insights into the Key Trends currently pushing the publishing industry forward.
Transparency, staying nimble and adapting fast: businesses have quickly learnt that it is essential to be agile and as responsive as possible in order to help clients stay relevant, authentic and effective in-market. Integration across formats, channels and platforms must keep pace with consumer habits as well as having access to reliable data that analyses such consumer habits.
Bloomberg’s advertising revenue in Europe grew by 62% in the first half of 2021, this was driven by strong demand for digital advertising (up 79%). In 2020, Bloomberg Media recognised that new business was outpacing attrition by 3.5 times. Its audience covers various aspects of the business world, whether it is corporate executives or entrepreneurs, and its growth comes from supporting advertising partners with new insight tools and reports to help them understand how consumers are behaving and what they’re thinking. As clients spend more and discover the value of advertising across different platforms, Duncan Chater will delve further into the tactics that powers success as well as share predictions on what trends the industry can expect through 2022.
HEAD OF SALES, EU
Join this fireside chat with Jo Holdaway, Chief Data & Marketing Officer at Independent Digital News and Media, and Julie Vuibert, Senior Customer Success Manager at Permutive, for an inside look at the successes and challenges of building a first-party data strategy, including the launch of Independent Intelligence, testing clean rooms and creating bespoke audiences for advertisers.
SENIOR CUSTOMER SUCCESS MANAGER
CHIEF DATA & MARKETING OFFICER
Publishers’ commerce businesses are poised for significant growth, provided they can react quickly to changing consumer needs and market challenges. In this session, we’ll hear from Joanna Carrigan on how NewsUK has navigated the affiliate landscape and the trends and patterns that have shaped this emerging revenue stream for publishers.
HEAD OF COMMERCE CONTENT
A fireside chat with leading OTT sports broadcaster DAZN, about how they built an internal self-serve platform that has opened up unexpected benefits. Featuring Ronan McCarthy, SVP Media Operations at DAZN and Andrew Dempsey, MD UK at DanAds.
SVP, MEDIA OPERATIONS
The ineffectiveness of third-party data has been the topic of discussion for the last few years, while publishers are seeing better results using their own audience data. Hear from one media exec about how it’s making its first-party data sweat, from recouping previously unseen audiences to expanding lookalike unknown audiences to target subscriptions. Also hear about the state of second-party data partnerships as publishers aim to reach audiences outside their properties.
MANAGING DIRECTOR, EUROPE
Join us for lunch
Join us for a 360 workshop with Unruly – Invite only & lunch will be served
As publishers continue to fight for readers’ attention, subscription models and pathways to consistent communication are top of mind. In this session, hear from Director of Product, Mathias Douchet, as he walks us through the development, rollout, and successful launch of The Telegraph’s new app.
DIRECTOR OF PRODUCT
TELEGRAPH MEDIA GROUP
In today’s ever-changing world, forward-thinking publishers are unlocking the value of trust and maximizing revenue by ensuring that relevant ads are served to the right visitors and effectively monetizing their audience based on the consent.
Join this session to discover how leading publishers in collaboration with OneTrust are raising the bar to grow audience engagement through improved user experiences that result in more rich and robust audiences.
Zachary Faruque, CIPP/E, CIPM
From sites, to socials, to subscription models, digital audiences have never been trickier to capture, retain and convert than in our post-pandemic world. In this session, hear from Charlotte Cijffers as she discusses new audience growth opportunities for digital publishers in 2021 and shares her tips and tricks for building loyal cross-platform fanbases through content, social, product, the metaverse and more!
HEAD OF DIGITAL AND AUDIENCE
Presented by Teads’ Head of Data this presentation will provide, in ten minutes, a view across the cookieless landscape. This session will examine where the impacts of cookie deprecation will fall, how the industry is responding and how publishers can seek to drive value creation and monetisation in a cookie free future.
HEAD OF DATA, UK & NETHERLANDS
We will break for complimentary coffee.
Hayley Anne Sharp
MANAGING DIRECTOR, BRAND PARTNERSHIPS UK & GLOBAL
GROUP NINE MEDIA
In Twitter’s 15 short years, we’ve never had more conviction in our strategy to grow your business. This session will help brands to understand Twitter’s ability to serve the public conversation while boosting businesses by getting an organic and paid presence on the platform.
During this presentation, you will learn how to launch something new and connect with what’s happening by getting the answers to why Twitter and why now.
Join us as we close out the forum with a look at the days content and discussions to determine what key elements are the most important to the future of the publishing industry.
Sponsored by The Mediagrid
Join us for cocktails and networking to end the day. Open to all.
Digiday will follow strict protocols to ensure the safety of everyone in attendance.
Here are a few things to expect, but for specific questions or accommodations, please contact us here.
– Attendees will be required to show proof of vaccination prior to the event
– Digiday will distribute masks that will be required to be worn indoors at all times
– Social distancing during sessions and throughout the venue
– A cap on the number of registrants
– Sanitizing stations throughout the venue
Learn more about lead generation, thought leadership and branding opportunities for this event.