As gaming continues to evolve and mature, there is still a lot to still sort out. As with any new media channel, there lacks consistent measurement, which has left a wide-open area for leading gaming developers to become their own sort of media company to navigate and establish their own points of success. There are legal and talent barriers in gaming and a whole host of other growing pains.
Join us at the Digiday Gaming Advertising Forum: The Growing Pains of Gaming to better understand the gray area that still exists when it comes to gaming. Be part of the conversation as we work through challenges, solutions and opportunities still to come in the world of esports and gaming. Walk away with a unique understanding and eagerness to tackle this maturing area of marketing. We’d be glad to have you in our first day of working group discussion followed by a full day of programming that will walk you through the sticking points — from creative ideation to execution. Don’t get left behind in this fast-moving sector.
Registration for this virtual event is free thanks to our partners.
Welcome to the Digiday Gaming Advertising Forum, we will be kicking off this event with a group working session to discuss how immersive and viable the channel is and what the future holds for brands and agencies.
CO-FOUNDER & CHAIRMAN
DIGITAL MEDIA WIRE
BRANDS EDITOR, UK
BRANDS EDITOR, UK
In this session, media director at City Football Group, Gavin Johnson will walk us through the brand’s venture into the gaming industry, what the approach has looked like thus far, and how the brand’s strategy will continue to evolve going forward. He’ll also discuss what it takes to manage a successful e-sports team on a day-to-day basis.
CITY FOOTBALL GROUP
Online Gaming is a massive growth area of the entertainment industry. Even pre-pandemic, video games surpassed music, sports, and movies in terms of revenues. Lockdown mode propelled this trend and current forecasts show the gaming industry will double its current value to a whopping $295bn by 2026. Keeping up with the latest video gaming advertising trends is the best way to ensure your marketing efforts pay off. Video games take many forms: desktop, console, mobile, pay or free to play. They have one thing in common: without an efficient and attractive marketing strategy, the game will not generate the hype and sales it deserves.
In this session, we’ll explore what it’s like to work with talent in the gaming industry and how it closely mirrors the high-stakes fashion world. Similar to podcast and licensing deals, hear from a talent executive on expectations.
EXECUTIVE, E-SPORTS & GAMING
Discover the secret to winning over gamers through engaging in-game ad experiences that benefit the players, the developer, and you.
In this session, head of e-sports at BMW, Pia Schoerner will take us through a case study about
how BMW has approached the gaming and e-sports sphere including the brand’s
HEAD OF MARKETING, BMW ESPORTS
VP, BRAND PARTNERSHIPS
HEAD OF GLOBAL SALES & PARTNERSHIPS
SUPERSTAR & CO-HOST OF UPUPDOWNDOWN