How to Build an In-house Agency with Spencer Gordon, VP Digital, AB InBev & founder of their internal agency Draftline
May 19, 1 p.m. ET
Digiday+ Talks are regularly scheduled Zoom calls showcasing conversations with executives across the media and marketing industries. In our upcoming Digiday+ talk, we'll hear from Spencer Gordon, VP of Digital at AB InBev and founder of their internal agency Draftline, on how to build an in-house agency, including:
How to identify what kind of in-housing is right for you and what you should know before exploring doing so
If using an in-house team makes AB InBev more nimble
How to maintain relationships between agency and in-house teams
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Kristina MonllosSENIOR MARKETING EDITORDIGIDAY
Spencer GordonVP, DigitalAB InBev
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