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Viewability’s elephant in the room: Will advertisers pay more?
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The growth of the digital TV ad market, in 5 charts
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How brands and publishers define success in native
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Billboard and THR’s spin on branded content
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Almost famous: The semi-glamorous life of emerging YouTube stars
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Podcasts are booming, but Google could make them much bigger
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Why ad tech is: A) too complicated; and B) going to get more complicated
February 20, 2015
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Not just quizzes: News is gaining on Facebook, too
February 20, 2015
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