Brands just can’t help themselves.
Ever since Oreos became associated with real time marketing, companies feel that because there’s a live event they have to attach their message to a live event. Tonight’s Emmy Awards, celebrating the best TV has to offer, is no different. Here are some brands who have hopped on to the Emmy’s for no reason other than because they can. The new thing this year is that brands are creating their own hashtags around the event.
There seem to be fewer brands trying to glom onto the Emmy’s. Perhaps because of the horrendous misses at the Oscars; perhaps it’s because the Emmy’s aren’t as big as the Oscars or Super Bowl. Jayme Maultasch, svp at Deutsch, tweeted “Anyone surprised by the relative lack of mrkting in the feed? The Academy Awards felt overdone but this feels like oppty lost #EmmysRTM”
See other brands tweeting? Let us know in the comments.
Glade has been furiously live-tweeting the Emmy’s, even starting its own hashtag #bestfeelings. Sure.
Ad position: web_incontent_pos1
Ad position: web_incontent_pos2
Target believes that the associative process works here. Modern Family’s Julie Bowen’s husband has a bow-tie with little targets on them. Naturally, the department store wants to take advantage of the bullseye. Naturally. #bullseyeapproved
The Real McCoy Rum decided to take followers on a nostalgia trip, tweeting this little gem.
Even major auto brands aren’t immune to trying this real time marketing thing. Audi tries to tie its clean diesel technology to Modern Family.
Coldwell Banker is also live-tweeting. But mixed in with their tweets congratulating winners (because, yeah, a real estate company congratulating people on Twitter makes sense) are ecstatic tweets of Coldwell Banker’s commercial that ran during the Red Carpet.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu