Brands aren’t always the funniest or most entertaining when it comes to their social media output.
But it seems there is a reason that brands keep posting nonsensical, meaningless stuff on Facebook and Twitter rather than take extra time and effort to post only relevant and interesting content: It works! People still like and engage with the random, crappy stuff that brands post.
I know. It doesn’t make sense. But here is the depressing evidence to prove it. Check out these five examples of brands posting incredibly mindless, cheesy things to their Facebook pages that resulted in thousands of likes and interactions.
1. Domino’s: This post about the sound of bacon and feta in the morning (what sound does feta make?) got 15,731 likes, 336 shares and 256 comments.
Ad position: web_incontent_pos1
2. Snapple: This simple little post that doesn’t even involve an image got 1,372 likes and 25 comments.
3. Hershey’s: This cheesy true-or-false question post got 7,195 likes, 366 shares and 182 comments.
4. Pringles: This corny post letting you know not to worry, that Pringles’ Facebook page will still be here after you go run out to grab more Pringles got 2,798 likes, 68 shares and 71 comments.
Ad position: web_incontent_pos2
5. Swiffer: This unrealistic Swiffer post (who would ever use a duster as a karaoke mic?) got 3,053 likes, 170 shares and 698 comments.
Main story image via Shutterstock
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu