Digiday Media Buying & Planning Awards
The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. Over the years, these awards have honored industry-leading work from Aveeno, Havas, Zenith, Nielsen and more.
To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.
View the winnersKey Dates
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Shortlist Announcement: View shortlist
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Winners Announcement: View winners
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Categories
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Best Use of AI
Awarding the most effective use of AI to buy or plan media by an agency or agency client’s brand.
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Best Emerging Technology Campaign
Awarding the use of emerging tech, including but not limited to, AR, VR, Metaverse, or Blockchain that most successfully achieved set goals.
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Best Social Commerce Strategy
Awarding the strategy that most successfully drove sales through social media platforms.
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Best Omnichannel Campaign
Awarding the campaign that most seamlessly integrated multiple channels to deliver a cohesive and immersive experience.
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Best Connected/Streaming TV Campaign
Awarding the campaign that most effectively leveraged connected/streaming TV platforms to achieve campaign goals.
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Best Agency Partner
Awarding the agency partner that most successfully and consistently achieved objectives for their clients.
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Best Retail Media Strategy
Awarding the retail media strategy that has most successfully achieved campaign goals.
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Independent Media Agency of the Year
Awarding the independent media agency that has best displayed industry excellence through outstanding performance and innovative work.
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Media Plan of the Year
Awarding the best overall media plan that has most effectively and efficiently achieved campaign goals.
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Traditional Media Campaign of the Year
Awarding the campaign that has most successfully achieved campaign goals through traditional media placements including print, out-of-home, radio and broadcast TV.
Last Winner:Hearts & Science, OLAY & EBONY: STEM QUEENS -
Digital Media Campaign of the Year
Awarding the campaign that has most successfully achieved campaign goals through digital media placements including Google, Meta, TikTok, X, Snapchat, and more.
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Best CSR Initiative
Awarding the CSR initiative that has been most successful in promoting an environmental or social cause.
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Best E-Commerce Strategy
Awarding the e-commerce strategy that has most successfully achieved campaign goals.
Last Winner:Horizon Media & Petco -
Best Use of Technology
Awarding the use of technology that has most significantly impacted campaign performance.
Last Winner:Hearts & Science x AT&T Fiber: Into the Metaverse -
Best Use of Data
Awarding the strategy that, through the use of data, most successfully achieved campaign goals.
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Media Agency of the Year
Awarding the media agency that has best displayed industry excellence through outstanding performance and innovative work.
Last Winner:Movers+Shakers -
Best First-to-Market Strategy
Awarding the most impactful first-to-market placement that best gained brand recognition and a competitive advantage.
Last Winner:e.l.f. Cosmetics & Movers+Shakers -
Best High Impact Creative
Awarding the best high-impact video and/or static creative that has most successfully achieved campaign goals.
Last Winner:Emodo & The Broadway League -- Broadway Show Globe -
Best Influencer Partnership
Awarding the strategy that has most successfully achieved campaign goals through a creator/influencer partnership.
Last Winner:Hearts & Science x AT&T Fiber: The first 500 -
Best Podcast Campaign
Awarding the strategy that has most successfully achieved campaign goals through the use of podcast ads.
Last Winner:Mail Chimp -
Best Out-of-Home Campaign
Awarding the strategy that has most successfully achieved campaign goals through out-of-home placements.
Judges
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Rachel QuinlanMEDIA DIRECTORFALLON -
Michelle RainbowVP, MEDIA & CAMPAIGN MANAGEMENTRESPONSE MEDIA -
Claire RussellHEAD OF MEDIAFITZCO -
Noah PorterASSOCIATE DIRECTOR OF PERFORMANCE MEDIAKENVUE -
Bess BrowningMEDIA DIRECTORECHOPOINT MEDIA -
Dave KerseyCHIEF MEDIA OFFICERGSD&M -
Leslie DiardEXECUTIVE DIRECTOR OF MEDIA + ANALYTICSDUNCAN CHANNON -
Joey ChowaikiCOO/CO-FOUNDEROPEN INFLUENCE -
Jan HarlingCHIEF EXECUTIVE OFFICERVIRTUS ASIA CONSULTING -
Elizabeth PhelpsMANAGING DIRECTOR, INTEGRATED MEDIAPPK -
Alexandra KennedyEVP OF COMMERCIAL STRATEGYMY CODE -
Brittany HunleySVP, CONNECTIONS PLANNING DIRECTOREP+CO -
Jamie RubinEVP, EXECUTIVE DIRECTOR OF MEDIA22 SQUARED
Past Winners
Judging Criteria
Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.
Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.
Judging Process
Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.
Confidentiality
All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.
Partnership opportunities
Interested in partnering with Digiday on your next campaign? Learn more about how you can integrate your brand into every aspect of the Digiday Media Buying & Planning Awards by submitting your information.