Greater Good Awards

It’s never been more important for companies to stand for something more than their bottom line. From racial equality to the environment to social justice, many businesses are focused on having a positive impact on the world and we’re recognizing those companies and their work.

The Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, will showcase the work being done around social causes, its impact and ultimately those working toward the greater good.

Planning to submit this year? To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.

Entries have closed. Sign up below to receive the shortlist announcement.

Key Dates

  • Entries closed: Aug 09, 2024
  • Announcements coming

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Categories

  • Wellness

    Awarding a company focused on promoting wellness, encompassing physical, mental, emotional and social well-being.

  • Veterans Support

    Awarding a company dedicated to supporting veterans through means such as healthcare, employment assistance, mental health and more.

  • Press Freedom

    Awarding a company focused on supporting free and independent journalism, both domestically and internationally.

  • Public Health

    Awarding a company that promotes research, awareness and fundraising that contributes to the prevention and treatment of disease and illness.

    Last Winner:
    Menstrual Mysteries
  • Disability

    Awarding a company focused on supporting free and independent journalism, both domestically and internationally.

    Last Winner:
    Zappar
  • Housing

    Awarding a company focused on addressing housing inequalities by providing improvement and/or development to community housing, shelters and security.

    Last Winner:
    Bombas
  • Employment

    Awarding a company that offers employment opportunities and resources to support individuals in securing employment.

    Last Winner:
    ShopGoodwill.com
  • Better Future

    Awarding a company focused on safeguarding the long-term future by funding areas such as technology, science, security and/or environment.

    Last Winner:
    Bowery
  • World Hunger

    Awarding a company focused on providing people with access to food.

    Last Winner:
    Kroger
  • Mental Health

    Awarding a company that promotes the importance of emotional and psychological wellbeing.

    Last Winner:
    Harry’s
  • Social Justice

    Awarding a company that addresses the present social inequalities and promotes equal rights, opportunity and treatment.

    Last Winner:
    Plan Your Vote
  • Racial Equality

    Awarding a company that has helped combat systemic discrimination based on race.

    Last Winner:
    Spectrum Reach
  • Gender Equality

    Awarding a company that encourages and fights for equal rights for all genders.

    Last Winner:
    Mastercard
  • Youth

    Awarding a company that advances the safety, health and well-being of youth.

    Last Winner:
    Wattpad
  • Environment

    Awarding a company that supports, protects, and/or preserves our environment.

    Last Winner:
    MobileFuse
  • Sustainability

    Awarding a company that is delivering the most sustainable, green solutions.

    Last Winner:
    Dermalogica
  • Emergency Aid

    Awarding a company that provides relief and resources to communities affected by hardship and/or tragedy.

    Last Winner:
    Subtext
  • Education

    Awarding a company that supports learning inside and/or outside of the classroom.

    Last Winner:
    Procter & Gamble
  • LGBTQ+

    Awarding a company fighting against discrimination based on sexual orientation or gender identity.

    Last Winner:
    FFFACE.ME & LGBT Tech
  • Anti-Violence

    Awarding a company that focuses on keeping individuals and communities safe.

  • Local Community Betterment

    Awarding a company that gives back to the community by advocating for change in social, economic, environmental and cultural policies/practices.

    Last Winner:
    Audible
  • Animal Welfare

    Awarding a company that supports animals and wildlife in need.

    Last Winner:
    iHeartDogs

Judges

  • Jean-Louis Warnholz
    CO-FOUNDER & CEO
    FUTURE™
  • Brittany Feinson
    SENIOR VICE PRESIDENT, MARKETING & COMMUNICATIONS
    AARP FOUNDATION
  • Ketan Desai
    CHIEF TEA OFFICER & CHIEF SUSTAINABILITY OFFICER
    VAHDAM INDIA
  • Shelia Minetola
    VP/DIRECTOR OF DEI&B
    DONER
  • Douglas Love
    ASSOCIATE DIRECTOR, COMMUNICATIONS
    CONSUMER REPORTS
  • Anthony Joiner
    FOUNDER
    BLOOKSY
  • Stacy Lentz
    CEO, CO-OWNER
    THE STONEWALL INN GIVES BACK INITIATIVE, THE STONEWALL INN
  • Bradley Bewkes
    DIRECTOR OF BUSINESS DEVELOPMENT
    IDEALIST
  • Jennifer Kroog Rosenberg
    VICE PRESIDENT, MARKETING COMMUNICATIONS
    THE HONEST COMPANY
  • Alison Nasisi
    EXECUTIVE VICE PRESIDENT, CHIEF PEOPLE OFFICER
    SAREPTA THERAPEUTICS
  • Ryan Scott
    CEO
    26

Past Winners

  • 360i
  • ART SY
  • Newark Working Kitchens
  • VidMob

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.

Confidentiality

All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.