Greater Good Awards

It’s never been more important for companies to stand for something more than their bottom line. From racial equality to the environment to social justice, many businesses are focused on having a positive impact on the world and we’re recognizing those companies and their work.

The Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, will showcase the work being done around social causes, its impact and ultimately those working toward the greater good.

Planning to submit this year? To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.

View the winners

Key Dates

  • Winners Announcement: Sep 30, 2022

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Categories

  • Disability Awareness

    Awarding a campaign or initiative focused on providing the disabled community with the resources they need.

  • Housing

    Awarding a campaign or initiative focused on addressing housing inequalities by providing improvement and/or development to community housing, shelters, and security.

  • Employment

    Awarding a campaign or initiative that offers employment opportunities and resources to support individuals in securing employment.

  • Better Future

    Awarding a campaign or initiative aimed at safeguarding the long-term future by funding areas such as technology, science, security and/or environment.

  • Anti-Violence

    Awarding a campaign or initiative that focuses on keeping individuals and communities safe.

  • Local Community Betterment

    Awarding a campaign or initiative that gives back to the community by advocating for change in social, economic, environmental, and cultural policies/practices.

  • Water

    Awarding a campaign or initiative focused on water conservation, sustainability and accessibility.

    Last Winner:
    ZenWTR
  • Animal Welfare

    Awarding a campaign or initiative centered around aiding animals and wildlife in need.

  • Public Health

    Awarding a campaign or initiative that promotes the science and art of preventing disease, prolonging life and promoting health.

    Last Winner:
    Critical Mass
  • World Hunger

    Awarding a campaign or initiative focused on providing people with access to food.

    Last Winner:
    Corteva Agriscience
  • Mental Health

    Awarding a campaign or initiative which promotes the importance of emotional and psychological wellbeing.

    Last Winner:
    Harry's
  • Social Justice

    Awarding a campaign or initiative that seeks to address the present social inequalities and promote equal rights, opportunity and treatment.

    Last Winner:
    Ally
  • Racial Equality

    Awarding a campaign or initiative that has helped combat systemic discrimination based on race.

  • Gender Equality

    Awarding a campaign or initiative that encourages and fights for equal rights for all genders.

  • LGBTQ+

    Awarding a campaign or initiative fighting against discrimination based on sexual orientation or gender identity.

  • Children

    Awarding a campaign or initiative that advances the safety, health and well-being of children.

  • Environment

    Awarding a campaign or initiative executed to promote, protect, and preserve our environment.

  • Sustainability

    Awarding a campaign or initiative that is delivering the most sustainable, green solutions.

    Last Winner:
    Aveda
  • Emergency Aid

    Awarding a campaign or initiative that provides relief and resources to communities affected by hardship and/or tragedy.

  • Arts and Culture

    Awarding a campaign or initiative designed to preserve fine arts and culture.

    Last Winner:
    WeTransfer
  • Education

    Awarding a campaign or initiative that supports learning inside and/or outside of the classroom.

Judges

  • Fahad Khawaja
    FOUNDER & CEO
    HUE
  • Jean-Louis Warnholz
    CO-FOUNDER & CEO
    FUTURE™
  • Liz Grabek
    SVP CONSUMER STRATEGY
    PERISCOPE
  • Jocelyn Walters
    HEAD OF STRATEGIC PARTNERSHIPS
    NEXT STREET
  • Devin O’Loughlin
    GLOBAL CHIEF DIVERSITY, EQUITY & INCLUSION & COMMUNICATIONS OFFICER
    RAPP
  • Brittany Feinson
    VICE PRESIDENT, COMMUNICATIONS & MARKETING
    AARP FOUNDATION
  • Ketan Desai
    CHIEF TEA OFFICER & CHIEF SUSTAINABILITY OFFICER
    VAHDAM INDIA
  • Cathy Butler
    CO-FOUNDER
    API RISING
  • Bradley Bewkes
    DIRECTOR OF BUSINESS DEVELOPMENT
    IDEALIST
  • Kristin Srour
    ASSOCIATE DIRECTOR
    IU CENTER FOR GLOBAL HEALTH
  • David Angelo
    FOUNDER
    TODAY, I’M BRAVE
  • Jennifer Kroog Rosenberg
    VICE PRESIDENT, MARKETING COMMUNICATIONS
    THE HONEST COMPANY

Past Winners

  • 360i
  • ART SY
  • Newark Working Kitchens
  • VidMob

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.

Confidentiality

All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.