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Digiday Content Marketing Awards

The Digiday Content Marketing Awards recognize the companies and campaigns that are evolving media and marketing through notable content. This year, new accolades will be awarded to honor innovative use of AI in workflows and exemplary optimization strategies for content discovery. Past winners include industry leaders at companies such as Amazon, 7-Eleven, The Walt Disney Company, OMD and many others.

To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips for crafting a winning entry and past coverage of this program here.

Submit your entries now

Key Dates

  • Early Deadline: Jan 16, 2026
    $499 per entry
  • Regular Deadline: Feb 27, 2026
    $599 per entry
  • Last Chance Deadline: Apr 24, 2026
    $729 per entry
All deadlines end at 11:59PM PST

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Categories

  • Best Content Optimization Strategy

    Awarding the strategy that has most effectively enhanced content performance through testing, insights, and refinement to achieve set goals for changing search and discovery trends.

  • Best Use of AI in Personalization

    Awarding the best use of AI to achieve personalization at scale to promote a brand, product or service.

  • Best Use of AI in Content Production

    Awarding the AI-driven, internal workflow and/or tool that has most effectively and creatively supported the promotion of a brand, product or service.

  • Brand Publication of the Year

    Awarding the print, digital publication or newsletter that has most successfully promoted a brand, product or service.

  • Content Marketing Partner of the Year

    Awarding the agency or publisher that has most consistently met or exceeded client goals through content marketing campaigns.

  • Best In-House Content/Brand Studio

    Awarding the in-house studio that has been most successful in achieving set goals.

  • Best Content Marketing Platform

    Awarding the best content marketing software for content creation, management, distribution and beyond.

  • Best Use of Short-Form Video

    Awarding a short-form video strategy that most successfully promoted a brand, product or service.

  • Best Use of Long-Form Video

    Awarding a long-form video strategy that most successfully promoted a brand, product or service.

  • Best Use of Data

    Awarding a content strategy that, through the use of data, most successfully achieved set goals.

  • Best Use of Social

    Awarding a social media strategy that has most successfully promoted a brand, product or service.

  • Best Use of TikTok

    Awarding a TikTok strategy that most successfully promoted a brand, product or service.

  • Best Use of Shoppable Content

    Awarding the most effective use of shoppable content used to promote a product, brand or service.

  • Best Use of AI-generated Content

    Awarding the most effective and creative use of AI-generated content used to promote a product, brand or service.

  • Best Event

    Awarding the virtual, hybrid and/or live event that most effectively promoted a brand, product or service.

  • Best Branded Podcast

    Awarding a podcast that has most successfully achieved set goals on behalf of a brand.

  • Best Use of Creator Marketing

    Awarding the use of creator marketing that has most effectively promoted a product, brand or service.

  • Best Branded Content Series - B2B

    Awarding an ongoing branded content series that has most successfully promoted a brand, product or service.

  • Best Branded Content Series - B2C

    Awarding an ongoing branded content series that has most successfully promoted a brand, product or service.

  • Most Innovative Use of Content

    Awarding a format, unit or form of advertising that has most successfully promoted a brand, product or service.

  • Best Use of Native Advertising/Sponsored Content

    Awarding the use of native advertising or sponsored content that most successfully promoted a brand, product or service.

  • Best Branded Content Site - B2B

    Awarding a B2B content destination that has successfully promoted a brand, product or service.

  • Best Branded Content Site - B2C

    Awarding a B2C content destination that has successfully promoted a brand, product or service.

  • Best Multi-Channel Strategy

    Awarding the content distribution strategy that has most successfully achieved set goals.

  • Best Agency/Client Collaboration

    Awarding the agency/client collaboration that has most successfully achieved set goals.

  • Best Brand/Creator Collaboration

    Awarding the brand/creator collaboration that has most successfully achieved set goals.

  • Best Experiential Marketing Campaign

    Awarding an experiential marketing campaign that has successfully achieved set goals via an in-person experience.

  • Most Impactful Campaign

    Awarding a campaign that delivered the strongest impact or viral momentum in support of key business objectives.

  • Best Product Launch Campaign

    Awarding a content marketing campaign that has successfully generated buzz or increased awareness around the launch of a new product or publication.

  • Best Community Building Campaign

    Awarding the campaign that’s been most effective in building or fostering community among customers or users.

  • Most Innovative Marketing Team

    Awarding the team that has demonstrated excellence in aligning content marketing with broader marketing and business strategies, creating cohesive, multi-channel campaigns that delivered outstanding results.

Judges

  • Miriam Odabe
    PRINCIPAL CONSULTANT
    RÄ’:THINK STRATEGY
  • Jamie Maunder
    CHIEF CREATIVE OFFICER
    MÄ€DIN
  • Matthew Cook
    SVP, GROUP CREATIVE DIRECTOR
    THE VARIABLE
  • Kaila Roti
    HEAD OF CONTENT + CREATIVITY
    HEARTS & SCIENCE
  • Carlton Lockett
    HEAD OF CREATIVE STRATEGY
    MY CODE
  • Alina Benny
    HEAD OF CONTENT
    AURA
  • Tim Harkins
    EXECUTIVE CREATIVE DIRECTOR
    HOOK
  • Jessica Lauria
    HEAD OF BRAND MARKETING
    GOPUFF
  • James Barkley
    CREATIVE DIRECTOR
    ESSENCEMEDIACOM
  • Ashlee Piga
    CHIEF EXECUTIVE OFFICER
    NOBLESTREAM MARKETING
  • Sree Sreenivasan
    CO-FOUNDER & CEO
    DIGIMENTORS
  • Chris Phillips
    VP, BRANDED CONTENT SALES AND STRATEGY
    REALTOR.COM
  • Lauren Murphy
    SVP, MARKETING & BRAND STRATEGY
    APARTMENT THERAPY MEDIA
  • Dmitrii Osipovskii
    INTERACTIVE CREATIVE DIRECTOR
    PPK
  • Sudha Ranganathan
    DIRECTOR, PRODUCT MARKETING
    LINKEDIN
  • Gabe Gordon
    CEO
    REACH AGENCY
  • Lauren Kaiser
    SENIOR DIRECTOR, B2B MARKETING
    THE NEW YORK TIMES
  • Douglas Brundage
    FOUNDER & CEO
    KINGSLAND
  • Kerry Doyle
    EVP, CARAT CONTENT
    CARAT USA
  • Lexi Novak
    VP CREATIVE DIRECTOR
    BETCHES
  • Yadira Harrison
    CO-FOUNDER
    VERB
  • Emily Stutzman
    CEO & CO-OWNER
    HAPPYLUCKY
  • Nina Ruhe
    DIGITAL CONTENT STRATEGIST
    EP+CO
  • Darren Wong
    PRESIDENT, ACCOUNT SERVICES
    PCA
  • Ali Gray
    EXECUTIVE CREATIVE DIRECTOR
    FREETHINK MEDIA
  • Agatha Szerejko
    MEDIA DIRECTOR
    GOOD APPLE
  • Ana Calapa
    ACCOUNT DIRECTOR
    REMEZCLA

Past Winners

  • Airbnb
  • Amazon
  • Atlantic Re:think
  • Chipotle
  • Disney
  • Do Something
  • Farmers Insurance
  • Glow
  • IBM Originals
  • Kellogg's
  • Popeyes
  • Rogers and Cowan PMK
  • Sephora
  • Viacom Velocity
  • WP Brand Studio

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.

Confidentiality

All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.