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Yuyu Chen
Yuyu Chen
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Inside the rocky, love-hate relationship between marketers and ‘influencers’
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Inside Double Dutch, the agency that puts teenage girls in charge
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How Activision is teasing its new ‘Call of Duty’ title with easter eggs and chatbots
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Tough sell: Why publisher ‘turn-off-your-ad-blocker’ messages are so polite
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With sales on the rocks, Absolut plans to spend more on mobile and social
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AOL-owned live video app Kanvas looks for ad dollars with more event coverage
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How one bikini startup scored a viral hit on LinkedIn
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‘It’s like saying everything living in the ocean is a fish’: Marketers obsessed with millennials are making a mistake
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From olive oil to an online zoo: Agency executives’ passion projects that we love
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