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Yuyu Chen

Yuyu Chen

Marketing

‘We have a very dry sense of humor’: Inside the TSA’s Instagram strategy
Marketing

Inside the murky world of social media influencer talent representation
Marketing

Lee’s vp of marketing: ‘We’re not just mom jeans’
Marketing

How marketers are distributing 360-degree videos beyond YouTube and Facebook
Marketing

Facebook, Delta, Orville Redenbacher, Hallmark and more pay homage to #StarTrek50
WTF Series

WTF is Youku? A guide for brands
Marketing

‘Yass queen’: Honest Tea uses influencers and BuzzFeed to reach young moms
Marketing

Mozilla invites the internet to design its new logo. What could possibly go wrong?
Marketing

Infiniti uses biometric armbands to measure enthusiasm levels for new models
Marketing

The Kardashians slammed for not disclosing relationships to companies they hype on Instagram
Marketing

Two months in, Twitter’s emoji targeting hasn’t taken off … yet
Marketing

Beauty brand InstaNatural wants to have more control over content via its new 800-square-foot studio
Marketing

Performance pricing fails to catch on in influencer marketing

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