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Tim Peterson

Tim Peterson

Future of TV

‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook
Publishing in the Platform Era

The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter
Marketing on Platforms

Instagram’s IGTV adds support for horizontal videos — but still no ads
Data Regulation

‘Privacy horse is sort of out of the barn’: Congress circles closer to federal privacy law
Future of TV

‘More clients are moving scatter money upfront’: Omnicom’s Catherine Sullivan
WTF Series

WTF is link decoration?
Future of TV

With video ad marketplace Community, AT&T’s Xandr expands inventory
Member Exclusive

Comcast’s FreeWheel creates programmatic OTT marketplace for local TV advertisers
Member Exclusive

‘Solution in search of a problem’: Shoppable video ads struggle with adoption issues
The Programmatic Marketer

‘Keywords are still a pretty blunt tool’: Agencies work to refine brand-safety blocklists
Member Exclusive

The Rundown: Ad buyers want original shows from Roku
Publishing in the Platform Era

How Bleacher Report is using Instagram Stories for app downloads
Future of TV

As upfronts approach, Hulu and YouTube are once again the NewFronts’ big winners

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