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Tim Peterson

Tim Peterson

Tim Peterson

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    Future of TV Briefing: How TV and streaming advertising’s programmatic deal model is being updated

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    Butler, Shine, Stern & Partners’ Trina Arnett previews the last-second scramble to prepare for post-cookie measurement

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    Future of TV Briefing: How programmatic became a bigger part of the TV and streaming ad business in 2023

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    Future of TV Briefing: Streaming subscriber growth re-accelerated in Q3 2023

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    Future of TV Briefing: The TV ad business shrank in the third quarter of 2023

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    Future of TV Briefing: Inside the development of Disney’s data clean room

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    WTF is Apple’s Private Click Measurement?

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    Future of TV Briefing: Netflix plots next phase in its programmatic ad push

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    Netflix’s advertising business enters year two

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    Future of TV Briefing: The prices Amazon is pitching to advertisers for Prime Video

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    WTF are content credentials?

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