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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Tim Peterson
Tim Peterson
Business of TV
How TV networks managed between securing upfront commitments and saving inventory for scatter advertisers
Member Exclusive
Media Briefing: How sports publishers are handling this year’s Olympics
Member Exclusive
Future of TV Briefing: How streaming figured into TV networks’ upfront negotiations this year
Life Beyond the Cookie
IPG’s Arun Kumar says the time has passed for the ad industry to regulate itself
Programming & Production
Why Showtime will release episodes of ‘The L Word: Generation Q’ early for streaming viewers
Member Exclusive
Media Briefing: How media companies’ DE&I efforts, office return statuses are affecting hiring
Member Exclusive
Future of TV Briefing: Instagram is taking a ‘mix and match’ approach to money-making tools for video makers
Equality and Opportunity
NBCUniversal is supporting three Black filmmakers in Target-backed program, though DE&I experts say more work is needed
Member Exclusive
Media Briefing: Publishers are polling site visitors for first-party data
Member Exclusive
Future of TV Briefing: Digital video and commercial productions are approaching normalcy
Audio Anywhere
Vox Media’s Marty Moe and Preet Bharara are building a business that extends beyond podcasting
Business of TV
Subscription-based streamers outstrip ad-supported services’ share of watch time
Member Exclusive
Media Briefing: Publishers are beginning to decipher audience clues by cracking FLoC codes
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