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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Tim Peterson
Tim Peterson
Member Exclusive
Future of TV Briefing: Traditional TV’s Q2 upfront cancelation rates signal market may have bottomed out
WTF Series
WTF is the Justice Department’s ad tech antitrust case against Google?
Member Exclusive
Future of TV Briefing: YouTube makes its case for the TV ad industry’s measurement makeover
Programming & Production
How NBC News’ Devan Joseph and Stephanie Scrafano cover the news on TikTok
Member Exclusive
Future of TV Briefing: How TV and streaming businesses fared in the fourth quarter of 2022
Business of TV
Revolt’s Detavio Samuels says advertisers have fallen short on commitments to Black-owned media companies
Member Exclusive
Future of TV Briefing: Flexibility set to be an upfront focal point yet again
Member Exclusive
Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers
Member Exclusive
Future of TV Briefing: What counts as a video view? It depends
WTF Series
WTF is the global privacy control?
Member Exclusive
Future of TV Briefing: Where YouTube Shorts stands among advertisers on eve of creator monetization program’s launch
The Creator Economy
Why TheSoul Publishing’s Victor Potrel isn’t overthinking how YouTube Shorts will share ad revenue with creators and publishers
Member Exclusive
Future of TV Briefing: Streaming ad sellers need supplementary inventory sources
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