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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Tanya Dua
Tanya Dua
Marketing
Starting Out with TBWA/Chiat/Day’s Nancy Reyes: ‘We’re in the middle of a revolution’
Brands in Culture
#eatclean: How Instagram is fueling the healthy-living brand boom
Member Exclusive
Brands are promoting Muslim inclusivity in Trump’s America
Marketing on Platforms
‘Accessibility and usability’: Why brands are turning to SMS bots
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Two ad agency creatives’ quest to take down biased news
Marketing on Platforms
What eBay, Campmor and other retailers have learned from using Google AMP
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Marketing on Platforms
‘Your move, Red Lobster’: McDonald’s tweets anti-Trump message to the Internet’s shock, delight
The Programmatic Marketer
Pernod-Ricard used weather data to target drinkers during the East Coast blizzard
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For immigrants in ad agencies, uncertainty nags
Agency Culture
How ad agencies are responding to Women’s Day
Future of TV
How phonemaker LG is taking a TV-like approach to social video
Agency Culture
‘Have a stiff drink’: How agency execs tell clients they’re wrong
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