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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Seb Joseph
Seb Joseph
Media
Inside Deutsche Telekom’s new media model
Data Regulation
The state of the ad industry’s preparations for the GDPR, in 4 charts
Experimental Channels
Facebook’s charm offensive for AR advertisers gains speed
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Content & Commerce
Amazon goes long form with a Manchester City documentary
Brands in Culture
Why Brits get so excited about retailer John Lewis’ Christmas ads
The Programmatic Marketer
How Nissan weaned itself off the click-through rate
Retail Revolution
As Amazon moves into fashion, Asos tries to stay ahead in digital
Media
Christmas advertisers put ‘safe’ YouTube views at the top of their wish lists
Media
Jaguar Land Rover wants to bring relevancy to its YouTube buys
Agency Culture
What consulting firms have to solve to win at advertising
Content & Commerce
How German football club Bayer Leverkusen doubled its online following
Media
Same title, different job: The rise of the chief media officer
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