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Seb Joseph
Seb Joseph
Media
Trust but verify: Heineken plans to in-house ad verification
Marketing on Platforms
Absolut and other CPG brands warm up to Twitter, but still debate whether to pay to play
Marketing on Platforms
Sources say Adidas has paused its video ads on Facebook while it reviews their efficacy
Content & Commerce
‘It’s the right strategy for us now’: Manchester City is merging all its apps into one
Data Regulation
As GDPR looms, marketers demand GDPR compliance from tech and media suppliers
The Confessions
Confessions of a marketer: Agencies forced brands to in-house more marketing
The Programmatic Marketer
Marketers still shy away from venturing too deeply into ad tech
Media
Advertisers, agencies agree transparency in ad buying is a problem, but not so much on the blame
Media
Ford review adds to WPP challenges
Marketing on Platforms
Alcohol advertisers are fleeing the Twitter nest
Data Regulation
The GDPR is spooking location-targeting companies
Marketing on Platforms
How Snapchat is courting direct-response marketers
Media
From transparency to in-housing: The 5 biggest issues facing the ad agency model
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