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Seb Joseph

Seb Joseph

Managing Through Crisis

Global green shoots: Where the media and advertising markets are around the world on the road to recovery
The Programmatic Marketer

Advertisers’ protracted pursuit of cross-media measurement is gathering pace.
Managing Through Crisis

How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
Brands in Culture

Cheat Sheet: Why Roblox is fast becoming one of the most important media businesses of the future
The Programmatic Marketer

‘We remain inquisitive in the market’: Zynga outlines ad tech ambitions post-Apple privacy fallout
The Programmatic Marketer

It’s deja vu for marketers as Apple’s ATT causes consent headache
The Programmatic Marketer

‘An early red flag’: Mobile ad industry grapples with early uncertainties from Apple’s tracking crackdown
Brands in Culture

‘We should’ve done this right the first time’: GroupM North America CEO Kirk McDonald on responsible investing
Brands in Culture

‘It’s easy to put your name on something’: Hollister on why owning, not sponsoring esports events is working for its brand
The Programmatic Marketer

BT is the latest advertiser to take a ‘fixed fee’ programmatic path
Member Exclusive

Pitch deck: How Apple approached advertisers its first ads business
The Programmatic Marketer

Apple’s ATT power play: the hard truths of throttled competition and concentrated leverage
The Programmatic Marketer

Cheat Sheet: Apple has set a date for its privacy push on advertising. Now comes the hard part

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