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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Seb Joseph
Seb Joseph
The Programmatic Marketer
The Rundown: The hope, hype and reality of data clean rooms
Retail Revolution
‘An influx of investment’: Kroger sees retail media opportunities in ad slowdown
The Programmatic Marketer
In bid to become an always-on advertiser, Shell turns to dynamic creative tech
Brands in Culture
“Es parte esencial de nuestro enfoque sostenible”: El AC Milan habla sobre el crecimiento de su huella en las redes sociales
Brands in Culture
‘Core part of our sustainable approach’: AC Milan on growing its social media footprint
Member Exclusive
Digiday+ Research: Publishers and ad execs grow cynical of third-party cookie depreciation
Brand Safety
‘A key impediment’: Brand safety tech continues to divide advertisers into haves and have-nots
Life Beyond the Cookie
‘Lack of commercial incentive’: Google’s third-party cookie delay is a flip to procrastinators
Español
A medida que la desaparición de las cookies de terceros por parte de Google se alarga, el debate sobre las audiencias definidas por el vendedor se endurece
Life Beyond the Cookie
As Google’s demise of third-party cookies drags, debate over seller-defined audiences hardens
Navigating Economic Instability
Global economic crisis sparks reappraisal of online ad spending by brand marketers
Managing Through Crisis
The downturn ad economy: A tale of two narratives
Marketing on Platforms
‘This isn’t a theoretical construct’: Brainlabs, Fanbytes CEOs on why influencer marketing can power global expansion
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