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Seb Joseph

Seb Joseph

The Programmatic Marketer

A medida que la economía se tambalea, los anunciantes y publicistas en la cima del mercado son más directos
Life Beyond the Cookie

‘Multiplier effect’: Lower match rates in data clean rooms are being given a much-needed boost
The Programmatic Marketer

As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct
Navigating Economic Instability

El sector de la publicidad modifica los presupuestos para 2023, ante una recesión que parece inevitable
Navigating Economic Instability

Ad industry shifts 2023 budgets as recession now looks inevitable
The Programmatic Publisher

WTF are traffic acquisition costs?
The Programmatic Publisher

True to form, sports publisher Minute Media has built its own SSP
Subscriptions

‘The sustainable model’: Rationalizing The New York Times’ plan to go all in on ads with subs-heavy The Athletic
The Creator Economy

A medida que se reducen los presupuestos publicitarios por falta de capital, las agencias hacen intercambios con influencers
The Creator Economy

As ad budgets are slashed in the absence of cash, marketers are ‘bartering’ influencers
Brands in Culture

Las reacciones de algunas marcas a la muerte de la reina Isabel II ponen en duda la autenticidad de sus mensajes
Brands in Culture

Brands’ reactions to Queen’s death call into question the authenticity of their messages
Life Beyond the Cookie

Making sense of targeting without third-party cookies

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