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Seb Joseph

Seb Joseph

Managing Through Crisis

‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control
Marketing on Platforms

“Estamos obligando a su uso”: Estée Lauder recurre al marketing de TikTok tras el estancamiento del alcance en Instagram
Marketing on Platforms

‘We’re mandating its use’: Estée Lauder turns to TikTok marketing after reach on Instagram stalls
The Confessions

Confessions of an ad exec: Most activation in the ecosystem is inefficient and profits from that inefficiency
Content & Commerce

Inside one media company’s strategy to monetize the Fifa World Cup
The Programmatic Marketer

‘Going to become a strategic acquirer of companies’: PE-backed MiQ gets on the acquisition trail
Marketing on Platforms

El mayor comprador de medios del mundo, GroupM, dice a los anunciantes que Twitter es una compra de medios de “alto riesgo”
Marketing on Platforms

The world’s biggest media buyer GroupM is telling advertisers that Twitter is a ‘high risk’ media buy
Navigating Economic Instability

Procter & Gamble, Airbnb y otros grandes anunciantes ven una oportunidad de marketing en medio de la inflación
Navigating Economic Instability

Procter & Gamble, Airbnb, other larger advertisers, see marketing opportunity amid inflation pricing
The Programmatic Publisher

OpenWeb eyes growth amid structural and economical turmoil
Marketing on Platforms

Elon Musk’s Twitter takeover gives advertisers an easy out from the platform
The Programmatic Publisher

Bloomberg Media exerts more control over its programmatic advertising as part of ‘a philosophical shift’

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