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Seb Joseph

Seb Joseph

The Programmatic Marketer

‘The death of the undifferentiated SSP’: Scale SSPs say they’re not going anywhere anytime soon
Navigating Economic Instability

Quarterly ad spending recap: Green shoots of ad spending growth will take time to bloom
The Programmatic Publisher

LADbible Group expects latest shifts in the programmatic market to benefit publishers
The Programmatic Marketer

Why SSP consolidation driven by agencies is benefiting the larger SSPs
The Programmatic Marketer

The cases for and against The Trade Desk buying Criteo
Super Bowl

Despite a surge in Super Bowl ad dollars, Twitter’s ad rehab is a work in progress
Super Bowl

Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix
Marketing on Platforms

Google, Meta and large media agencies Havas, Horizon are increasingly focused on, and investing in, AI-powered advertising
Marketing on Platforms

Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend
The Programmatic Marketer

‘A shift in the marketplace’: Media agencies’ influence over programmatic is growing
Marketing on Platforms

Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
The Programmatic Marketer

The open programmatic market is in a tough spot
The Programmatic Marketer

The curation of programmatic marketplaces gathers pace across advertising – except with advertisers

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