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Ronan Shields

Ronan Shields

The Confessions

‘He thought I was accusing him of being racist’: Confessions of a comms pro on working with out of touch leadership
Marketing on Platforms

How Microsoft plans to storm adland: ‘Attribution, CTV, in-game ads and potential M&A’
Data Regulation

The vast majority of marketers are unhappy with their Customer Data Platforms, but then again, not many are sure what they really are
Marketing on Platforms

Google’s latest privacy tool is also a useful feature to bolster ad performance
The Programmatic Publisher

The Trade Desk weathers Q1 headwinds with $315 million in revenues marking a 43% increase
Member Exclusive

Case Study: How CPGs are preparing for the demise of third-party cookies
The Programmatic Publisher

‘The ad experiences that consumers find most annoying are also bad for the environment’: The business case for sustainable digital advertising
Data Regulation

The ad industry pursues a global framework to navigate diverse privacy laws
Privacy

Experts predict Apple will turn on Private Relay by default in iOS 16
Privacy

Google’s Privacy Sandbox plans include separate vetting for third-party code
Data Regulation

Apple chief Tim Cook on ad tech, competition, and privacy laws
Privacy

In Graphic Detail: Why people in ad tech are conflicted about what they do
Life Beyond the Cookie

The Trade Desk’s supply-path optimization efforts portend potential disruption ahead

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