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Ronan Shields

Ronan Shields

The Programmatic Marketer

The Trade Desk’s bumper quarter has some important caveats
The Programmatic Publisher

‘Fundamentally, the SSP business is not very attractive’: The fall out of ad tech’s latest round of closures
The Programmatic Marketer

Big Village Media and EMX Digital file Chapter 11 proceedings
The Programmatic Marketer

Criteo flaunts its retail wares as sell-off speculation mounts
Marketing on Platforms

How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue
Gaming & Esports

Why acquisitions could be the inevitable future for embattled in-game ad companies
Marketing on Platforms

Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
The Confessions

Confessions of a media executive: ‘As an Apple user, I love what they’re doing’
Managing Through Crisis

Google is increasingly turning to resellers as it conducts the largest round of layoffs in its history
Managing Through Crisis

GroupM confirms layoffs of staffers across N. America, EMEA regions
The Programmatic Marketer

ISBA’s latest programmatic transparency report points to a reduction in the ‘unknown’ ad spend delta, but more work is required
Life Beyond the Cookie

How to pick an identifier to navigate the ad industry’s cookieless future
The Programmatic Publisher

The Trade Desk attempts to woo advertisers at CES with ‘Galileo’ — a bid to chart the ‘Open Internet’ without cookies

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