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Ronan Shields

Ronan Shields

The Programmatic Publisher

Roku is set to reveal a tie-up with The Trade Desk as the streaming platform further opens up programmatic access
The Programmatic Marketer

MediaMath has signed dozens of SSPs, including former short-changed creditors, after ad tech’s biggest bankruptcy
Agency Culture

Speculation continues to swirl over a possible WPP breakup
Strategizing for the Future

Industry flirts with making the Possible conference a must-attend tentpole event
The Programmatic Publisher

How a revamped Green Media Product hopes to solve ‘problematic placements’
The Programmatic Marketer

Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data
The Programmatic Publisher

Publishers fear Google’s ‘top-level seller’ status within Privacy Sandbox proposals
The Programmatic Marketer

Ad tech’s movers and shakers are readying a resurgence of M&A activity
The Programmatic Marketer

Ad execs sound off on Amazon’s DSP dilemma
The Programmatic Publisher

Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs
The Programmatic Marketer

Frequency management is capping CTV ad spend
The Programmatic Marketer

The ANA is planning a programmatic benchmarking service
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Sectores que abogan por la competencia piden más retrasos en el Privacy Sandbox

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