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Mark Weiss

Mark Weiss

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Digiday Research: Pricing pressure remains publishers’ greatest programmatic ad concern
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Digiday Research: Media buyers grapple with multiple transparency challenges
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Digiday Research: YouTube is the easiest platform for European publishers to monetize
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Digiday Research: Ad buyers plan to buy more from Instagram and Amazon
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Digiday Research: European publishers expect to make more money from branded content in 2019
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Digiday Research: Which platforms publishers say monetize best
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Digiday Research: Media buyers don’t rank Amazon, Twitter or Snap as must buys
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Digiday Research: Exclusivity demands risk sinking video licensing deals
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Digiday Research: GDPR has reduced programmatic revenues for a third of European publishers
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Digiday Research: Media buyers say Amazon is the hardest platform to advertise on
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Digiday Research: HBO does OTT better than rival networks
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Digiday Research: Publishers expect advertising to drive revenue growth in 2019
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Digiday Research: Media buyers slow to adopt ads.txt buying

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