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Mark Weiss

Mark Weiss

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Digiday Research: 55% of publishers are profiting off Snapchat
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Digiday Research: Social platforms are for brand awareness, not traffic, say publishers
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Digiday Research: Facebook still delivers the greatest reach for publisher content
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Digiday Research: Branded content production costs are growing
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Digiday Research: Media and marketing staffers brace for layoffs this year
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Digiday Research: European publishers still look to Facebook and Instagram to grow abroad
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Digiday Research: More than half of marketers don’t think their agencies share their interests
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Digiday Research: Marketers avoid TikTok, Reddit due to brand-safety concerns
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Digiday Research: Marketers aren’t relying on agencies to set up in-house operations.
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Digiday Research: How working moving in-house affects the client-agency relationship
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Digiday Research: 22% of marketers plan to give agency work to consultancies
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Digiday Research: Marketers struggle with influencer marketing measurement
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Digiday Research: Publisher execs say Apple News+ taking subscriber ties as risky as bad revenue split

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