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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Lucinda Southern
Lucinda Southern
Media
News Corp’s Heat Street looks for libertarian digital niche
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Post-paywall, The Sun eyes distributed video on platforms
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Why British ad agencies fear leaving the European Union
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The Independent app gets twice as many subscribers as its defunct print paper did
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A Daily Mail-owned Yahoo? It’s possible
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What publishers should know about the new EU data laws
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‘We need to be alive and open’: The BBC approach to Snapchat Stories
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UK local press band together for programmatic
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Refinery29’s Philippe von Borries: ‘The era of broad, indiscriminate scale is over’
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A UK auto publisher’s pageviews fell by 16 percent in a Facebook Instant Articles test
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Time Inc. covers tech for the average Luddite with Live-Smart
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The BBC gives everyone a peek inside its R&D lab
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Cosmo, The Washington Post and The Guardian on the platforms that matter to them
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