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Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

Of all the concerns marketers may (or may not) have about TikTok right now, the pixel isn’t one of them
Marketing on Platforms

As its future hangs in the balance, TikTok tries to keep advertisers on its side
Marketing on Platforms

When it comes to TikTok, some marketers proceed with caution
The Creator Economy

Short-form video needs better monetization, creator funds aren’t the way to do it
Marketing on Platforms

Meta, Snapchat, Twitter layoffs spell trouble for agency relationships
Marketing on Platforms

Pinterest’s quiet battle for ad dollars is getting louder
Marketing on Platforms

YouTube Shorts ad payouts to creators highlights deeper monetization woes
Marketing on Platforms

La última amenaza de prohibición de TikTok ha hecho que los profesionales del marketing estén alerta
Marketing on Platforms

The latest threat of TikTok bans have caused marketers to raise an eyebrow
The Creator Economy

Wall of Productions aims to fill the creator economy gap that traditional production businesses can’t
Marketing on Platforms

BeReal still has potential for advertisers, but its hype period is well and truly over
The Creator Economy

What do creators really want from TikTok?
Super Bowl

Despite a surge in Super Bowl ad dollars, Twitter’s ad rehab is a work in progress

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