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Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

What X — the artist formerly known as Twitter — needs from a head of brand safety
Marketing on Platforms

Meta’s Threads still has users one month on, but it doesn’t have a real vibe yet
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Cómo se desarrolla la batalla de Google, Meta y Snap contra TikTok en el vídeo de formato corto
Marketing on Platforms

How Google, Meta and Snap’s battle with TikTok in short-form video is playing out
Marketing on Platforms

Taking stock of Snapchat’s ad turnaround, one data point at a time
Marketing on Platforms

El cambio de marca de Twitter a X es más que el fin de una era: es otro dolor de cabeza para los profesionales del marketing
Marketing on Platforms

Twitter’s rebrand to X is more than the end of an era — it’s yet another headache for marketers
Marketing on Platforms

How the Threads hype slammed into reality, one data point at a time
Member Exclusive

Pitch deck: What Meta is (and isn’t) saying to advertisers about Threads right now
Marketing on Platforms

‘Not going to pretend that we’ve got a fancy strategy’: How Ladbible is getting a feel for Meta’s Twitter rival Threads
Marketing on Platforms

Monumental early user growth shows what might be next for Meta’s Threads
Marketing on Platforms

As users, marketers undertake Threads’ pre-ad experimentation
Marketing on Platforms

Marketers remain frustrated by Twitter’s rate limits as Meta’s Threads tries to compete for users

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