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Krystal Scanlon
Krystal Scanlon
Marketing on Platforms
Tired of hot takes on Elon Musk’s ownership of Twitter? Let’s talk numbers
Marketing on Platforms
The world’s biggest media buyer GroupM is telling advertisers that Twitter is a ‘high risk’ media buy
Marketing on Platforms
Elon Musk’s Twitter takeover gives advertisers an easy out from the platform
Marketing on Platforms
Marketers continue to chase ‘authenticity,’ but what is it?
Marketing on Platforms
Meta, Google earnings suggest RIP to the platform momentum narrative
Experimental Channels
BeReal is challenged to keep marketers’ attention without robust advertising offerings
Marketing on Platforms
Priorizando TikTok, las agencias dejan de crear contenidos para Instagram y YouTube
Marketing on Platforms
Prioritizing TikTok, agencies move away from creating content for Instagram, YouTube
Marketing on Platforms
Here is how much TikTok, Meta and other social platforms are paying creators
Marketing on Platforms
El último lanzamiento de productos publicitarios de TikTok busca facilitar la vida de los creadores y de los anunciantes
Marketing on Platforms
TikTok’s latest ad product rollout aims to make creators’ (and advertisers’) lives easier — for the most part
Marketing on Platforms
TikTok sigue siendo el favorito de las marcas a pesar de sus dramas geopolíticos
Marketing on Platforms
TikTok continues to be a brand marketer darling despite its geopolitical dramas
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