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Krystal Scanlon

Krystal Scanlon

The Confessions

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
Marketing on Platforms

As social media platforms weigh up user experience vs. monetization, marketers struggle to keep up
Marketing on Platforms

Unveiling uncertainty: Insights from Linda Yaccarino’s interview on X’s (formerly Twitter) direction under Elon Musk
Member Exclusive

Pitch deck: How WeAre8 presents itself to advertisers as it launches in the U.S.
Marketing on Platforms

Meta’s Threads still has users one month on, but it doesn’t have a real vibe yet
Marketing on Platforms

What X — the artist formerly known as Twitter — needs from a head of brand safety
Español

Cómo se desarrolla la batalla de Google, Meta y Snap contra TikTok en el vídeo de formato corto
Marketing on Platforms

How Google, Meta and Snap’s battle with TikTok in short-form video is playing out
Marketing on Platforms

Taking stock of Snapchat’s ad turnaround, one data point at a time
Marketing on Platforms

El cambio de marca de Twitter a X es más que el fin de una era: es otro dolor de cabeza para los profesionales del marketing
Marketing on Platforms

Twitter’s rebrand to X is more than the end of an era — it’s yet another headache for marketers
Marketing on Platforms

How the Threads hype slammed into reality, one data point at a time
Member Exclusive

Pitch deck: What Meta is (and isn’t) saying to advertisers about Threads right now

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