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Kristina Monllos

Kristina Monllos

Brands in Culture

‘Make it an inclusive community’: KYX World is aiming to be Rent the Runway for sneaker fans
Brands in Culture

‘Increase our relevance with Gen Z’: Why 7-Eleven is amplifying fan-generated content on its social channels
Member Exclusive

Marketing Briefing: ‘In times of uncertainty, we crave familiarity’: Why nostalgia marketing is everywhere right now
Retail Revolution

‘Create cultural touchstone moments’: Why this direct-to-consumer shoe brand added sabbaticals for employees this year
Member Exclusive

Marketing Briefing: ‘Not a hypothetical problem’: ANA CEO Bob Liodice on why there needs to be a unified effort to combat hate speech
Agency Culture

‘The office is dead but culture is not’: Why this start-up is trying to foster office culture without an office
Marketing on Platforms

‘Continue to ebb and flow over time’: Denny’s chief brand officer on how consumers’ moods inform brand messaging
Member Exclusive

Marketing Briefing: ‘Safety Dance’: Why brand messaging is pivoting between caution and convenience in the face of the Delta variant
Future of Work

‘One of our biggest risks is burning out the team’: Why e-commerce startup Bolt added wellness days this past August
Retail Revolution

‘Engaging with our audience’: Why Olaplex is focusing on community building via TikTok, Instagram
Marketing

‘Things can change quite quickly’: Marketers, agency execs keeping a close eye on regional changes due to COVID-19
Member Exclusive

Marketing Briefing: ‘Hard for parents’: As in-person learning returns, marketers and agency execs have to give flexibility
The Confessions

‘Doubled our workload in a lot of places’: Confessions of a DTC media buyer on Facebook headaches caused by iOS changes

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