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Kayleigh Barber

Kayleigh Barber

Publishing in the Platform Era

How BDG is threading together communities on its social media platforms
Member Exclusive

Media Briefing: The case for, and against, paid subscription trials
Content & Commerce

How Wirecutter’s social strategy led to increased Prime Day affiliate revenue
Publishing in the Platform Era

Meta wants Threads to keep a light tone, but some publishers say the audience is ready for news
The Programmatic Publisher

How GroupM’s inclusion list decides which publishers it sells programmatically
Member Exclusive

Media Briefing: Commerce publishers boast positive results post-Amazon Prime Day
The Programmatic Publisher

‘All this drama’: Overheard at the Digiday Publisher Golf Outing
Member Exclusive

Media Briefing: How publishers are racing to engage new subscribers in hopes of improving retention
Member Exclusive

Media Briefing: Mid-year media check-in
Member Exclusive

Media Briefing: Publishers are optimistic about the conversations — but not inked deals — out of Cannes
The Programmatic Publisher

How Salon, TVTropes and Snopes improved programmatic CPMs with traffic shaping
Life Beyond the Cookie

U.S. publishers experience testing fatigue as they evaluate alternative IDs to third-party cookies
Member Exclusive

Media Briefing: Parallel path tests are publishers’ best tool for selling advertisers on first-party data offerings

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