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Kate Kaye

Contact Kate Kaye

Kate Kaye

Contact Kate Kaye

Life Beyond the Cookie

Google’s tracking changes could be painful for marketers forced to break their retargeting and lookalike addictions
The Programmatic Marketer

‘We can’t afford to put all our eggs in one basket’: Advertisers start long-overdue reappraisal of post-cookie identifiers
Life Beyond the Cookie

Gaps remain in industry guidelines for controversial email-based identity tech
Life Beyond the Cookie

‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness
Life Beyond the Cookie

‘We will not build alternate identifiers’: In drastic shift, Google will end behavioral targeting, profile-building in its ad products
Privacy

How family ties and a history of bipartisanship inform Sen. Amy Klobuchar’s crusade to deplatform big tech
Media

Google says publishers don’t want collective bargaining as it starts news partnership talks in the US. USA Today disagrees.
Publishing in the Platform Era

California’s privacy law has had ‘no impact’ on ad revenues or inventory, but indirect effects could hurt
Member Exclusive

Media Briefing: ‘I literally didn’t sleep last night’: Publishers share their concerns about the future of data
Data Regulation

How The New York Times and CafeMedia have taken divergent approaches to complying with California’s privacy law
Data Regulation

People file lawsuits to test boundaries of California’s privacy law
Publishing in the Platform Era

How a proposed antitrust law could rein in tech platforms with ‘long overdue’ enforcement money
The Programmatic Publisher

Why a tweet from California’s AG about a global privacy tool has companies scrambling

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