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Julia Tabisz
Deputy Managing Editor
Julia Tabisz
Deputy Managing Editor
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Digiday+ Research: Brands brace for lower sales into 2023, but don’t plan to offer steeper discounts
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Digiday+ Research: Brands won’t cut ad spend until 2023, but they will shift from branding to direct response
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Digiday+ Research: 60% of brands, retailers say holiday revenue will increase this year — slightly
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Digiday+ Research: Marketers are split on customer retention and acquisition heading into the holidays
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Digiday+ Research check-in: Brands know recession is ahead, but are hopeful it will be shallow
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Digiday+ Research: TV will play an important part in brands’ holiday marketing
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Digiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
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Digiday+ Research: Publishers are a lot less pessimistic about subscriptions amid economic downturn
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Digiday+ Research: Publishers know the economy will hurt ad sales, but they won’t increase discounts
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Digiday+ Research check-in: Publishers are optimistically pessimistic about a recession
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Digiday+ Research: Publishers kick ad sales activations into high gear ahead of anticipated slow holiday
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Digiday+ Research: Publishers are short on ad sale optimism heading into the holiday season
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Digiday+ Research: Publishers go simple for holiday subscription discounts this year
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