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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Hilary Milnes
Hilary Milnes
Marketing
Nylon’s e-commerce store makes cool-girl clothing from memes
Marketing
Customization for sneakerheads, the 1%, and bespoke seekers
Marketing
Burberry’s mobile penetration tripled in the past year
Marketing
Hold the sex, please. For sale at Playboy’s online shop: hand-knitted sweaters
Media
Elle uses beacon technology to drive 500,000 retail store visits
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How Axel Springer made mobile coupons work
Marketing
The great unboxing: How YouTube is pitching shoppable ads to brands
Marketing
How Alex and Ani’s app got 80,000 downloads in 3 weeks
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Food & Wine adds on-demand alcohol delivery to its recipes
Marketing
Why Barneys New York is acting like a publisher
Marketing
Poshmark built a $200 million mobile-only fashion marketplace
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How Beautycon is using subscriptions to reach beauty fans year-round
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How Nine West approaches the online customer in stores
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