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Anna Hensel

Anna Hensel is the managing editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the managing editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

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Lower advertising costs present a double-edged sword for DTC brands
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Looking ahead, DTC brands start scenario planning for store re-openings
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For DTC brands, the year of profitability will have to wait
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As the DTC reckoning accelerates, founders turn to each other for advice and sanity
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As the concept of a summer job changes, businesses seek to woo Gen Z
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DTC brands are tightening up how much they spend on digital advertising
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The slow death of the salaried retail job
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Six months in, Target’s third-party marketplace has added few new sellers
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To quadruple its international business by 2023, Lululemon takes a local approach
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Explainer: How retail brands are building fractional attribution models
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To acquire customers more cheaply, DTC brands are partnering up
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WTF is multi-touch attribution?

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